DON'T IGNORE THE POST UNDER THIS ONE!!!
9/23/2011
ETHICALLY SPEAKING
Is a product really successful if it's "readily available" to the public? REALLY? If you can supply it to anybody who wants it, does it really fit the definition of successful? Maybe if the product is looked at as just that, a product... a product like toilet paper, like a bic lighter... when we're talking about tattoo machines what are we really talking about? We're talking about a tool, and everything involved in the use of the tool. Safety, reliability, easy operation and functionality. Thanks to Brett Fischer for reaffirming this view! And it's true!! IT IS A TOOL!
When WE think about the tattoo machine as a tool which we sell, we as builders / inventors and artists of 26 1/2 years, go a step further (and we should all go a step further) and think about these things, IN OUR DEFINITION OF THEM -
SAFETY - (putting the machine in the right tattooist's hands, selling to suppliers who are like minded - suppliers who do not take returned (used) machines and re sell them covered in bio hazard, suppliers who understand function and what the tattoo artist/client needs in a machine, and what the tattoo client needs in the healing process of his artistically perfect tattoo.
RELIABILITY - a machine which is tuned and ready to handle any technique, a machine which is guaranteed against defects and will be repaired if there is a manufacturing defetct, a machine manufactured from the highest quality materials using only the most functionally optimal wire gauges, steel, spring gauges, screw materials, frame specs...
EASY OPERATION / FUNCTIONALITY - a pre-tuned machine, designed, built and tuned by artist who understand the function necessary to accomplish all techniques - fine line, black and grey, fat lines, solid color... all of it.
This does not only benefit the artist who uses the machine it benefits the client as well and in the end, it's the client who keeps you in business.
The 2 Evolve 2E machine made by Godoy Machines for Brett Fischer & his excellent reputable and ethically conscious tattoo supply company.
How can the artists out there NOT question the credentials and motivations of the supplier, the builder, the Chinese manufacturer... look at business ethics and then ask yourself. WHAT ARE MY BEST INTERESTS? Does the supplier have MY best interests in mind? and that of my clients? Does he care if I do good tattoos or not? Does he care if he sells me a machine that's not tuned? Does he care if I scar my client's skin by using a machine which can only hit hard?
The Godoy Machines B1 machine... patent number 3.
When we started, tattoo supplying was not a multi-million dollar business, unless you were Spaulding and Rogers. NOW, there are tons of people putting their non tattooed hands in our pie and milking it for every penny they can get their hands on and as much as we'd like to retire on some island driving BMW's, we can't compromise our morals and ethics.
We innovate and protect our innovations. To us, tattoo machines are our passion. We didn't invest our hard earned money to just let these elite and prized machines fly out the door like quarter pounders! We experiment, innovate, educate and give back to the industry. We take only what it lets us have.
We are selective on who we sell to. We have strict guidelines on who qualifies to sell GODOY MACHINES because we have built our company on integrity.
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